Misbah's CV
Profile summary
Sales Director with 17 years of experience shaping corporate and government fleet strategy across 5 organizations. An adaptable professional transitioning from Managing Partner in the United Kingdom to B2B and B2G leadership in the GCC. Architected national fleet operations and secured service agreements with 24 ministries, delivering 121% of revenue targets in 2023. Committed to operational excellence and strategic growth through cross-cultural team leadership and digital transformation.
Career highlights
Corporate and Government Sales Leadership: Led national B2B and B2G sales for Stellantis vehicles, managing full P&L accountability, commercial negotiations, and tender participation across Saudi Arabia.
Revenue Growth and Fleet Management: Delivered 47% above annual revenue targets, generating SAR 243M in incremental revenue through the expansion of enterprise and government fleet programs.
Strategic B2G Channel Development: Established a B2G revenue channel securing service agreements with 24 Saudi ministries, achieving 109% of revenue targets in 2022 and 121% in 2023.
Operational Scaling and Performance: Managed national fleet portfolios exceeding 440,000 vehicles and increased annual revenue from SAR 27,000,000 to SAR 48,000,000 through expanded sales coverage.
Key skills
Professional experience
Defined the national Corporate and Government sales strategy, steering full P&L accountability for revenue, gross margin, and commercial performance across Saudi Arabia. Managed the end-to-end B2B and B2G sales cycle while overseeing a countrywide organization and coordinating cross-functional operations with finance, logistics, and dealership networks.
- Led the national Corporate and Government Sales business for Stellantis vehicles across Saudi Arabia, with full P&L accountability covering revenue, gross margin, profitability, collections, market growth and commercial performance.
- Held end-to-end responsibility for the B2B and B2G sales cycle, from market strategy, opportunity development and tender participation to pricing, commercial negotiations, credit approvals, vehicle allocation, delivery and payment collection.
- Built and managed a countrywide sales organization, recruited and developed high-performing team members, established KPIs and sales governance, and drove disciplined pipeline, forecasting and account-management processes.
- Managed strategic relationships with government entities, major corporations, leasing companies, fleet operators and key accounts, positioning Stellantis brands as competitive solutions for passenger and commercial fleet requirements.
- Worked closely with finance, aftersales, parts, logistics, dealerships and senior leadership to improve customer experience, protect margins, accelerate deliveries and strengthen long-term account retention.
Shaped the national fleet strategy by steering a cross-functional division of 50 to 70 employees. Managed a portfolio of 440,000 vehicles while overseeing service delivery across a network of 920 service stations and a workforce of 2,400 personnel.
- Led cross-functional division of 50–70 employees across corporate fleet sales, client services, fleet operations, telematics monitoring, and strategic partnerships.
- Managed national fleet portfolio exceeding 440,000 vehicles, supporting operational throughput of approximately 71,000 vehicles per month.
- Delivered 47% above annual revenue target, generating SAR 243M incremental revenue through expansion of enterprise and government fleet programs.
- Oversaw nationwide service delivery through Petromin's network of 920+ service stations, working closely with branch managers, area managers, and technicians across a workforce of approximately 2,400 personnel.
- Strengthened Petromin's market leadership within Saudi Arabia's B2B and B2G fleet sector while maintaining 95% enterprise client retention.
- Supported deployment of fleet management software ensuring vehicles are serviced according to manufacturer standards, including correct spare parts and lubricant specifications across the national service network.
Steered national sales and service operations for a portfolio of 212 corporate clients. Managed a workforce of 24 direct reports and 42 indirect staff across sales, fleet service, and operational support functions to maintain service delivery for 380,000 vehicles.
- Led 24 direct reports and oversaw approximately 42 additional employees across sales, fleet service operations, and operational support functions.
- Managed nationwide sales and service operations supporting 212 corporate clients representing more than 380,000 fleet vehicles.
- Directed budgeting, recruitment strategy, operational performance, and revenue growth initiatives across national operations.
- Achieved 109% of revenue targets in 2022 and 121% in 2023, generating SAR 127M in additional growth.
- Implemented digital transformation and predictive maintenance frameworks improving fleet reliability and service performance.
- Established a B2G revenue channel securing service agreements with all 24 Saudi ministries, enabling nationwide fleet servicing through Petromin's network.
Directed a cross-functional team of 8 professionals spanning product development, marketing, and operations. Focused on the execution of telematics-based mobility solutions and the integration of IoT fleet monitoring platforms to support organizational objectives.
- Led product strategy and implementation of ADAS-enabled IoT fleet monitoring platforms.
- Led collaboration with technology vendors responsible for system development and platform integration.
- Supported adoption of smart mobility platforms by approximately 42 fleet clients.
- Improved fleet uptime by 32% and reduced maintenance costs by SAR 12M annually through predictive monitoring systems.
Directed national fleet operations, overseeing sales, logistics, and service delivery functions. Managed 8 regional sales teams and 16 operational support units, including technicians, IT, finance, and marketing personnel.
- Managed fleet programs supporting approximately 89,000 vehicles across national operations.
- Increased annual revenue from SAR 27M to SAR 48M through expanded sales coverage and operational improvements.
Architected business advisory frameworks for small enterprises and startups, steering operational growth and technology integration. Directed consulting engagements focused on market expansion and process refinement for family-owned food service entities.
- Led consulting initiatives supporting business expansion and operational structuring for a family-owned restaurant and food delivery business.
- Delivered advisory services in business strategy, marketing development, and operational process improvement.
- Supported small businesses and startups with customer acquisition strategies, operational setup, and technology solutions.
- Provided IT-related services including software support, system maintenance, and technology implementation.
Directed the national Corporate and Government Sales division, maintaining full P&L accountability for revenue, gross margin, and commercial performance across Saudi Arabia. Steered the end-to-end B2B and B2G sales cycle, managing strategic relationships with government entities, major corporations, and fleet operators to position Stellantis brands as primary solutions.
- Led the national Corporate and Government Sales business for Stellantis vehicles across Saudi Arabia, with full P&L accountability covering revenue, gross margin, profitability, collections, market growth and commercial performance.
- Held end-to-end responsibility for the B2B and B2G sales cycle, from market strategy, opportunity development and tender participation to pricing, commercial negotiations, credit approvals, vehicle allocation, delivery and payment collection.
- Built and managed a countrywide sales organization, recruited and developed high-performing team members, established KPIs and sales governance, and drove disciplined pipeline, forecasting and account-management processes.
- Managed strategic relationships with government entities, major corporations, leasing companies, fleet operators and key accounts, positioning Stellantis brands as competitive solutions for passenger and commercial fleet requirements.
- Worked closely with finance, aftersales, parts, logistics, dealerships and senior leadership to improve customer experience, protect margins, accelerate deliveries and strengthen long-term account retention.
Directed the NTSC Fleet Solutions division, managing a cross-functional team of 50 to 70 employees across corporate sales, client services, and fleet operations. Accountable for the national fleet portfolio and service delivery strategy, overseeing the integration of telematics monitoring and the development of strategic partnerships to expand market presence.
- Managed national fleet portfolio exceeding 440,000 vehicles, supporting operational throughput of approximately 71,000 vehicles per month.
- Delivered 47% above annual revenue target, generating SAR 243M incremental revenue through expansion of enterprise and government fleet programs.
- Oversaw nationwide service delivery through Petromin's network of 920+ service stations, working closely with branch managers, area managers, and technicians across a workforce of approximately 2,400 personnel.
- Strengthened Petromin's market leadership within Saudi Arabia's B2B and B2G fleet sector while maintaining 95% enterprise client retention.
- Supported deployment of fleet management software ensuring vehicles are serviced according to manufacturer standards, including correct spare parts and lubricant specifications across the national service network.
Directed nationwide sales and service operations for 212 corporate clients, overseeing a workforce of 24 direct reports and 42 additional staff members. Managed the full scope of budgeting, recruitment strategy, and operational performance to drive revenue growth across the national network.
- Managed nationwide sales and service operations supporting 212 corporate clients representing more than 380,000 fleet vehicles.
- Achieved 109% of revenue targets in 2022 and 121% in 2023, generating SAR 127M in additional growth.
- Implemented digital transformation and predictive maintenance frameworks improving fleet reliability and service performance.
- Established a B2G revenue channel securing service agreements with all 24 Saudi ministries, enabling nationwide fleet servicing through Petromin's network.
Directed cross-functional operations for a team of 8 professionals spanning product development, marketing, and internal systems. Established the strategic roadmap for telematics-based mobility solutions while managing vendor relationships to ensure platform integration and system stability.
- Led product strategy and implementation of ADAS-enabled IoT fleet monitoring platforms.
- Led collaboration with technology vendors responsible for system development and platform integration.
- Supported adoption of smart mobility platforms by approximately 42 fleet clients.
- Improved fleet uptime by 32% and reduced maintenance costs by SAR 12M annually through predictive monitoring systems.
Directed national fleet operations, reporting to the executive leadership team. Managed a cross-functional organization of 8 regional sales teams and 16 operational support units, including finance, marketing, IT, and technical service departments.
- Managed fleet programs supporting 89,000 vehicles across national operations.
- Oversaw sales, logistics, and service delivery across national fleet operations.
- Increased annual revenue from 27,000,000 to 48,000,000 through expanded sales coverage and operational improvements.
Directed consulting engagements for small businesses and startups, focusing on business strategy, marketing development, and operational process improvement. Provided end-to-end IT support, system maintenance, and technology implementation to facilitate business expansion and operational structuring.
- Delivered advisory services in business strategy and marketing development to support client growth.
- Implemented customer acquisition strategies and operational setups for startups.
- Executed software support and system maintenance to ensure technology stability.
Education
Management Studies
Marketing
Languages
English · Native
Arabic · Fluent